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Lexus and Vogue
Journeys in Taste is the new global Lexus lifestyle documentary series created in partnership with Condé Nast International. It is a four-part documentary series which celebrates pioneering tastemakers and the meticulous craft that underpins their vision, while drawing parallels with the equivalent craft and vision that is evident in Lexus vehicles. In this first episode we go on a road trip with Emma Gao, China's breakthrough winemaker, in Ningxia Province - the Napa Valley of China. It is a journey at the wheel of the Lexus LC Coupe, a vehicle that is the result of relentless attention to detail that delivers a performance that leaves you speechless - much like Emma's wine.
Condé Nast International contacted us for the production support in the remote mountainous area in north western part of China. Bladedge recruited a great team for them including the gaffer team, prodcution team, tracking vehicle and stunt team, drone team, and provided all the services needed including the equipment rental, product car detailing, filming permit applications etc.
Filming in remote places with such a huge crew is not easy however, with the help of our local resources and connections to great A level crew, the 3 days filming journey turned out to be a faultless one!